10:10 created this ad for Britain that can't be broadcasted due to extreme violence. 10:10 is a capital campaign trying to get everyone to cut their carbon footprint by 10% every year from 10/10/10. I thought it was comical, they make it seem like there is no pressure then BOOM! Good job 10:10 for getting my attention. I will be trying to make my carbon imprint less substantial. Check out their campaign here.